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Research papers

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Cardarelli, Havlena and Kalluf (2008a, June 01). Building cross-media norms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-cross-media-norms